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M.A.P. PRICE

What does it stand for?

It stands for “Minimum Advertised Pricing”.

What is it?

It is a term used to identify products that should be advertised at factory predetermined prices, much like the term M.S.R.P. used in automobile sales.

Why do we use it ?

We are required by some manufacturers to advertise their products using M.A.P. pricing. This does NOT mean you will pay M.A.P. prices at checkout. Our actual prices are always lower than those stated with M.A.P. advertising.  Again, using the automobile example, the M.A.P. price is the sticker price or advertised price. The price you will pay when you actually negotiate with your car salesman will always be lower. This lower price is the one you will see once you add an item to your shopping cart

Will I be charged M.A.P. price?

Absolutely NOT! Our actual prices are always lower than M.A.P. Simply add an item to your cart to see the actual price you would pay in case you decided to make a purchase. Adding an item to your cart does NOT mean you will have to buy it when you finish shopping. Much like a supermarket shopping cart, you do have the option of removing any unwanted products from your final product selection.

This seems unnecessary!

We agree! However, as with everything else we do at Global Supply Store, we follow the rules and play fair. Other websites and companies do not play by the rules thinking they will gain an advantage. However, this lack of honesty only speaks to their integrity and business practices.

I’ve seen this same product advertised at a lower price through a different company. Why?

It might be that the company advertising the product below M.A.P. might have overlooked this policy or perhaps forgotten to adhere to its supplier’s written request to advertise using only M.A.P. prices. But frankly, some companies simply will not follow the rules of the game and refuse to engage in fair play like others do.

Can you trust a company that won’t even respect its supplier’s policies? Will they respect you the day you have a problem with your product or order?

Global Supply Store plays to win, but we follow the rules at all times. Global Supply Store will respect its supplier’s policies and treat its clients with superior customer service.

Brands

Acr
B&g
BEP
Cdi
Cmc
DIR
DIS
Emp
Flir
Furuno
Garmin
Gme
HEA
Humminbird
IRI
JBL
KEP
KJM
KVH
LOW
LUM
MBQ
Msa
N/A
Ngk
NRC
NST
PDQ
PIQ
PYI
QFX
RAY
Raymarine
RCA
Revere Survival
Rok
Sea Vision
Shakespeare
Simrad
SPR
Vdo
WHT
WON
Wsm